9.17.20 – “The Garage and KMH Take Space at Brooklyn’s Industry City”

As reported by the Commercial Observer:

Marketing studio The Garage and post-production firm KMH Integration have joined Industry City’s roster of creative tenants, Commercial Observer has learned. 

The Garage, a studio that produces commercials for brands like Heinz Ketchup and Jack Daniel’s, signed a 14,682-square-foot lease at 86 34th Street in Industry City, according to information from the Brooklyn complex’s developers, Belvedere Capital, Jamestown and Angelo Gordon & Co. The Garage will use the space for tabletop cinematography, and to provide training and teach online classes. 

“They came to us for a reason,” Kathe Chase, the director of leasing for Industry City, said. “They wanted a cool space that felt energized when people came in.”

KMH Integration signed a 1,267-square-foot lease at 254 36th Street for its post-production work. KMH integrates traditional broadcasting technology with live streaming capabilities, and provides educational classes and training as well. 

“What we’ve already created at Industry City is a hub of companies here that leverage off each other,” Chase said. 

In August, the city selected Steiner Studios to build a film and television production facility at the nearby Bush Terminal, further cementing Sunset Park as a production hub, Chase said…

While Industry City doesn’t currently have studio stages, and doesn’t plan to build managed spaces on spec, its developers are in talks with some end-users to build custom stages for them, Chase said. In addition, since Industry City owns its own streets, companies can film outside without permits. 

Read the full story here.

— Posted by JVS on 9.19.20, backdated to 9.17.20

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3.23.20 – “Vera Institute of Justice Gets Art-Filled New Offices in Industry City”

As reported by the Commercial Observer:

When the nonprofit Vera Institute for Justice decided to leave its longtime offices in the Woolworth Building, it went looking for a larger, more open space that would help display its progressive values.

It found what it was looking for at Industry City in Sunset Park, Brooklyn, where it leased two floors overlooking a courtyard in the “finger buildings,” a series of interconnected warehouses that now hold a mix of ground-floor retail, a food hall and office space.

Vera’s new 35,000-square-foot space in Building 4 is festooned with brightly colored wall hangings and murals designed by local artists that aim to channel the organization’s activist goal of reforming the criminal justice system. The group was heavily involved in New York State’s newly enacted bail reform law, which eliminates pretrial detention and cash bail for most misdemeanors and nonviolent felonies — an estimated 90 percent of arrests, according to Vera’s research.

The art in the office depicts activism and justice, including a wall hanging with screen printed faces of famous black civil rights activists, bright murals of black and Latino New Yorkers protesting ICE and women marching, and a blown-up design of Lady Justice’s face, half-covered in a blindfold that’s silhouetted with the colorful figures of different people.

Read the full story here.

— Posted by JVS on 3.24.20, backdated to 3.23.20

3.13.20 – “Global photography co. joins media hub growing at Industry City”

As reported by Real Estate Weekly:

MPB, global marketplace for photo and video equipment, has opened a 20,000 s/f US headquarters and fulfillment center at Industry City, the 16-building, six million square-foot manufacturing and innovation campus in Sunset Park, Brooklyn.

MPB provides an online marketplace for photographers and videographers to buy, sell or trade equipment. Each year, more than 150,000 products are traded with over 200,000 creatives globally through the company’s platform…

The company, which has multiple offices across North America and Europe, opened the 20,000 s/f location at 147 41st Street in Industry City.

“The content economy is booming in NYC, and Industry City has proven itself as the new home for media and production,” said Kathe Chase, director of leasing at Industry City. “With the addition of MPB, we have services that accommodate all levels of creators from freelance photographers to established production houses.

Chris Salizzoni of Capital Real Estate Advisors represented MPB in the 10-year deal. Jeff Fein of Industry City’s internal leasing team represented Industry City. Rents at Industry City range from $15 to $40 psf. 

More than three dozen media and production companies now call Industry City home. These include production equipment provider VER Technologies, entertainment technology solutions provider PRG, animation studio Buck, film production resource center AbelCine, live streaming service provider B Live, and LED film and TV lighting provider, LiteGear.

Conde Nast and Serious Eats also have content studios there, and Essence Magazine has recently moved its headquarters to the property.

Read the full story here.

— Posted by JVS on 3.14.20, backdated to 3.13.20

3.10.20 – “Billionaire Boys Club Revives Billionaire Girls Club Label”

As reported by WWD:

Billionaire Girls Club is back.

The sister brand of Billionaire Boys Club that first launched in 2011 has been revived just in time for Women’s History Month. Its first capsule of sweatshirts and hoodies, which will retail for $120 and $140, respectively, launch this spring and feature an original graphic by designer and artist Sk8thing.

The launch coincides with Billionaire Girls Club and multidimensional community Envsn’s Her Canvas event on March 19 that will celebrate women artists, and their digital contest asking young women to submit modern interpretations of Rosie the Riveter. The brand first partnered with Envsn in 2019 as a sponsor of the platform’s Festival at Industry City in 2019, and will return for this year’s Envsn Festival to host an Art Wing.

Read the full story here.

— Posted by JVS on 3.14.20, backdated to 3.10.20

3.2.20 – Crain’s NY story on MPB at Industry City, via Politico

As reported by Politico:

GRAND OPENING — “Camera gear marketplace opens Industry City HQ,” by Crain’s Ryan Deffenbaugh: “Industry City is the new home to yet another company in the media technology business. MPB, an online marketplace where photographers can buy, sell and trade gear, has opened a 20,000-square-foot headquarters in the Sunset Park, Brooklyn, complex, according to the investor group that owns the property. United Kingdom–based MPB plans to use the Industry City office as its North American headquarters. MPB first landed in New York three years ago with an office in Manhattan’s Flatiron District.”

Read the full post here.

— Posted by JVS on 3.14.20, backdated to 3.2.20

2.28.20 – “NYU Langone offers ‘New Buzz on Heart Health’ in Industry City”

As reported by Brooklyn Reporter:

On Tuesday, Feb. 25, NYU Langone launched the second season of its popular series of lunch-and-learn lectures revolving around topics such as heart health, men’s health, pulmonary issues and weight loss, with all talks taking place at the Gallery at the Landing at 220 36^th St. in Industry City.

The informative inaugural 2020 session, “New Buzz on Heart Health,” attracted about 25 people who came to hear NYU Langone cardiologist Dr. Archana Saxena and registered dietician and nutritionist Sarah Galanis discuss the best ways to maintain a healthy lifestyle through diet, exercise and medicine.

“Last fall, we launched our educational series here at Industry City,” Paulina Koudellou, assistant vice president for hospital operations, told this paper. “We targeted women’s health and it went really well for us, so we decided to start off the new year with heart health,” added Koudellou…

Upcoming lectures in the lunch-and-learn health series include “Men’s Health” on Tuesday, March 17; “Vaping, Cigarettes, and Your Lungs” on Tuesday, April 21; and “What You Need to do to Maintain a Weight Loss,” on Tuesday, May 19.

Read the full story here.

— Posted by JVS on 2.29.20, backdated to 2.28.20

2.12.20 – “Phoebe Robinson’s New Office Is Industrial Cool Meets Cozy”

As reported by Clever:

Phoebe Robinson is a powerhouse. You likely recognize her as the comedian, writer, and actress who has made you laugh through 2 Dope Queens (the podcast and the HBO special), her two books, and more, and she’s just getting started. As her recently formed production company, Tiny Reparations, began to grow, she found she wanted a space to work outside of her Park Slope apartment.

“I needed to put on my big-girl pants and get an office outside the home,” says Phoebe. “Because this is my first production company, I really wanted to set the tone, too. I wanted my office to feel like such an exciting beginning. I want to look back at this in 10 years and be like, ‘Remember when we started in Industry City and I was stressed out in Edinburgh?'”…

“Industry City has really great raw spaces, so we didn’t really need to do that much major construction,” says [interior designer] Karen [Asprea]. “The line between being at an office and being at home has continued to blur, so we wanted to make sure there was a lot of good open space, communal space, couches, and lots of places to sit. We didn’t want it to just be desks and closed office spaces. People spend so much time at work, so it should be a nice place to spend time.” Another nonnegotiable for Phoebe: a lot of natural light…

“This was a really fun space to create,” says Karen. “Our tastes mesh really well. I like really muted palettes and simple, clean lines. Phoebe likes color and bold accents. Combining them is really great—it’s refined and elegant but still really fun.” Karen was mindful of the industrial essence of the space, so she used a lot of angular artwork to tie it all together and added pops of color to satisfy Phoebe. Plus, she knew Industry City was a perfect location for the flexibility and undisputed fact that her friend’s business is only going to grow.

Read the full story here.

— Posted by JVS on 2.14.20, backdated to 2.12.20

2.7.20 – “Bitter and Better: Wormwood Distillery Opens Tasting Room in Industry City”

As reported by the Brooklyn Paper:

A distillery and tasting room now open in Industry City produces spirits made with an exotic, once-forbidden bitter plant. Standard Wormwood Distillery creates whiskey, gin, and other kinds of booze out of wormwood, a key ingredient in absinthe that was banned in the early 20th century because of suspicions that it could cause hallucinations — concerns that were concocted by a rival beverage, said one distiller.

“It was a hit job from the wine industry,” said Taras Hrabowsky, who founded Standard Wormwood with Sasha Selimotic…

The pair previously worked in a cramped spot in Bedford-Stuyvesant, but the Industry City location gives them plenty of space to experiment. The back room features a mad scientist-like shelf of bottles, each containing the essence of a different herb or fruit, along with a still and other equipment. In the front is a 45-seat bar, where people can sample the results of those flavor trials.

Read the full story here.

— Posted by JVS on 2.8.20, backdated to 2.7.20

2.1.20 – “When Dressing for Work is Part of the Job”

As reported by The New York Times:

Barneys New York and Opening Ceremony may be closing, but fashion e-tailers are doing just fine. Last fall, Moda Operandi, the luxury site where customers can order clothes directly off the runways of fashion week, opened a 30,000-square-foot office in Industry City in Brooklyn.

It serves as the company’s creative hub, and scores of Moda Operandi’s 350 employees can be found there arranging shoots, styling clothes and writing code. Here’s what some wore to work on a recent Friday.

Read the full story here.

— Posted by JVS on 2.2.20, backdated to 2.1.20

1.31.20 – “Angel’s Share speakeasy owners open sit-down Japanese restaurant at Industry City”

As reported by 6sqft:

A new sit-down restaurant has opened in the Japanese food court at Sunset Park’s Industry City complex. From the owners of popular speakeasy Angel’s Share, Wakuwaku is a 3,200-square-foot izakaya at Japan Village with 60 seats and private tatami mat rooms. Wakuwaku, currently just serving lunch as part of its soft opening, will offer Japanese-style tapas and shochu-based cocktails when the full dinner menu launches…

The lunch menu is “designed for patrons in a hurry” with meal sets including pork katsu cutlet, salmon teriyaki, unagi eel, and grilled saba mackerel. Lunch, priced between $15 and $21, is served Wednesday through Sunday from noon to 3 p.m…

Erina Yoshida, who co-owns Wakuwaku and Japan Village, said the Industry City community has embraced the food hall. “It was important for us to build an izakaya to give our community an inviting space to relax after work, share a bite with friends, and indulge the way the Japanese do in an izakaya,” Yoshida said…

The same team also opened last December the bar Oldies, which serves Japanese cocktails. Japan Village opened in 2018 at Industry City, the 16-building office complex on the Brooklyn waterfront, and includes 11 vendors, a Japanese liquor store, and its own Sunrise Mart.

Read the full story here.

— Posted by JVS on 2.2.20, backdated to 1.31.20