5.6.19 – Whale Building and Sunset Yards offered Amazon 705,000 SF for HQ2 project

In September, 2017, Madison Realty Capital offered Amazon a cumulative total of 705,000 square feet for the company’s second headquarters project, known as HQ2, in Sunset Yards and the Whale Building. Specifically:

  • 194,000 square feet was offered in Sunset Yards, located at 341 39th St., and
  • 511,000 square feet was offered in the Whale Building, located at 14 53rd St.

The proposal was sent to the NYCEDC on Sep. 25, 2017, in response to the agency’s RFEI for the HQ2 project. Last month, I submitted a FOIL to the NYCEDC asking if either property had been proposed as a potential site for HQ2. The (partially redacted) FOIL response was received today, 5.6.19. EDC’s letter closing the FOIL request and noting the redactions is available here.

EDC’s 2017 pitch to Amazon did not include either property.

According to information provided as part of the pitch, Madison Realty Capitol offered unleased space in Sunset Yards, which was undergoing refurbishment at the time. However, it offered space in the Whale Building listed as “partially occupied.”

The proposal is embedded below, and is also available here for direct download.

— Posted by JVS on 5.6.19; updated on 10.30.22 to correct the spelling of Madison Reality Capital


11.7.18 – Report: “‘Broad City’ mural evokes NYC living at Sunset Park commercial hub”

As reported by am New York on 11.7.18:

A new Brooklyn building, vying for a place in Sunset Park’s emerging creative hub, got the “Broad City” treatment with a vibrant mural by artist Mike Perry, the designer behind the Comedy Central show’s animated intro…

The actual facility that houses it — “Sunset Yards” at 341 39th St. — is one of the newest of the renovated factories near the neighborhood’s waterfront, with hopes to attract more companies and foot traffic to the area.

It’s off to a good start — the loading dock will serve as the lunchroom and lounge for those who work at the businesses that eventually open there, but will also be accessible to the public, according to representatives of Madison Realty Capital, the real estate investment firm behind the facility…

Of course, when a neighborhood gets “discovered,” there are always challenges that come with growth.

In Sunset Park’s case, the “old industrial community” has to deal with increased demands on managing sewage, more commercial traffic, and impacts on housing costs.

Mostly though, the community is hoping good comes from businesses moving in, including jobs for locals, according to Councilman Carlos Menchaca, who represents the district.

“The biggest concern is whether the local Sunset Park community will benefit from this influx of businesses,” he said in an email. “What we are seeing happen in neighborhoods across the city is that businesses promise that their presence will create jobs and opportunities, but it is often unclear whether local residents are the targeted beneficiaries. This is true in Sunset Park as much as anywhere else.”

— Posted by JVS on 11.8.18, backdated to 11.7.18